CPTP093: How to Nurture and Retain Piano Students on Autopilot with Chantelle Duffield

By Tim Topham | Group Piano

Jun 23

If you can retain piano students in your studio over the long term, your business will be more efficient. You won’t need to keep scrambling for new students if your existing ones stick around.

The key to great student retention rates is nurturing your relationships with the students and their parents. Chantelle Duffield is a master at this and has some wonderful marketing strategies to share with us today.

From email autoresponders that save you time, to little parent check-in ideas, this episode is full of studio marketing gold. Tune in to find out how to retain piano students better and more easily over the long term.

Transcript

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In this episode, you’ll learn

  • What’s changed in effective studio marketing
  • How get results when you follow up with lesson enquiries
  • How to save yourself some headaches with automation
  • Where to get started with a studio website
  • What you shouldn’t put on your website
  • How to avoid having dead ends on your site
  • The value of hiring out the jobs you shouldn’t be doing
  • How to increase student retention
  • How Chantelle recovered from burnout and redesigned her business

Links Mentioned

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Thank you for Tuning In!

There are a lot of podcasts you could be tuning into today, and I’m grateful that you’ve chosen mine.

Whether you’re at the gym, on the bike or in the car, I know that you and your students will get lots out of what you learn in the long run.

Just make sure you try out some of the ideas before they get lost in the business of your next lessons!

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Do you struggle with student retention?

Did anything hit home in this episode that’s causing your bucket to leak? What do you think you could try to keep students in lessons longer?

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About the Author

Best-known for his blogging and teaching, Tim is also a well-respected presenter, performer and accompanist based in Melbourne, Australia. You can check him out on Google+, Facebook and Twitter.

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